bounce-analysis

2 articles

How Hard Bounces Damage Your Sender Reputation: A Technical Explanation

Hard bounces degrade your sender reputation through a specific technical mechanism at Gmail, Microsoft, and Yahoo. Here is exactly how it works and what the thresholds are.

Basel Ismail

Jun 29, 2026·9 min

Bounce Analysis

Bounce Rate Benchmarks by Industry and Email Type

Industry averages for bounce rates range from 0.3% in government to 3.5% in construction. Learn the actual benchmarks for your vertical so you can measure what matters.

Basel Ismail

Apr 24, 2026·9 min